Use of innovative, data-driven media formats to target an otherwise elusive target group.
Our contribution:
- Activation scenarios and strategies
- Screening and selection of possible platforms and partners
- Development of cost-benefit scenarios
- Creation of decision papers
- Conception of messaging and advertising material
- Media planning
- Production of assets
- Campaign management
- Reporting & Management Summary
- Creation of case studies and press articles
- Controlling, project management, stakeholder alignment
In order to reach travellers shortly before the POS, they were shown specially targeted advertising material with "Uber Journey Ads", with which they could take advantage of an attractive discount promotion.
The targeting was specifically aimed at travellers on their way to the airport who called an Uber. Upon arrival, participants were able to redeem their voucher directly at the Heinemann store.
The campaign, in partnership with Uber, was the first of its kind in the German market and an impressive case that confirmed the power of data, targeting and product.
Client Feedback
"At Gebr Heinemann, we have always been at the forefront of innovative marketing strategies. Partnering with Journey Ads by Uber allows us to connect with consumers in a more engaging and impactful way."
