About
Passionate, agile and a bit German:
The things that make superspring different
Marketing has never been more complex than it is now. A discipline that for a long time revolved primarily around classic brand management and communication is facing many new challenges.
Passionate, agile and a bit German:
The things that make superspring different
Passionate, agile and a bit German:
The things that make superspring different
Marketing has never been more complex than it is now. A discipline that for a long time revolved primarily around classic brand management and communication is facing many new challenges.
Marketing has never been more complex than it is now. A discipline that for a long time revolved primarily around classic brand management and communication is facing many new challenges.
Hardly any corporate team can
can master these issues alone.
And that is where our task begins:
Hardly any corporate team can
diese Fragen alleine beantworten. Und genau an diesem Punkt beginnt unsere Aufgabe:
superspring believes that the future belongs to those companies that embrace and actively shape the cultural, business and technical changes of our time.
superspring believes that the future belongs to those companies that embrace and actively shape the cultural, business and technical changes of our time.
We are working for the transformation of these companies today.
We are working for the transformation of these companies today.
Creates Brands
superspring definiert Markenidentität und -werte und positioniert sie klar nach außen, innen und nach vorne.
AKTIVIERT
MENSCHEN
superspring nutzt Plattformen und Technologien, um Menschen budgeteffizient zu erreichen und zu begeistern.
Leads implementation
superspring setzt Maßnahmen um, steuert und implementiert Projekte mit maßgeschneiderten Teams.
Creates Brands
Aktiviert Menschen
superspring nutzt Plattformen und Technologien, um Menschen budget-effizient zu erreichen und zu begeistern.
Leads implementation
superspring setzt Maßnahmen um, steuert und implementiert Projekte mit maßgeschneiderten Teams.
superspring transforms marketing challenges at the intersection of business, technology and creativity into manageable projects and brings together all necessary disciplines for their implementation. With results that convince rationally and emotionally.
As an independent partner, we help achieve goals wherever there are challenges now.
Creative problem-solving skills, business-oriented approach and digital mindset: Thanks to decades of personal experience in different marketing organizations, we are now combining the best of three worlds in a new offer:
Creative, pragmatic,
passionate
Structured, methodical,
business-driven
Agile, adaptive,
collaborative
Kreative Lösungskompetenz, geschäftsorientiertes Vorgehen und digitales
Mindset: Dank Jahrzehnten persönlicher Erfahrung in verschieden Marketing-
getriebenen Organisationen kombinieren wir nun das Beste dreier Welten in
einem neuen Angebot:
Creative, pragmatic, passionate
Structured, methodical, business-driven
Agile, adaptive, collaborative
Creative problem-solving skills, business-oriented approach and digital mindset: Thanks to decades of personal experience in different marketing organizations, we are now combining the best of three worlds in a new offer:
Creative, pragmatic, passionate
Structured, methodical, business-driven
Agile, adaptive, collaborative
Every collaboration is also always a leap of faith on both sides.
- a bet that the collaboration will work. That is why we
have a code that describes our view of collaboration.
Every collaboration is also always a leap of faith on both sides. - a bet that the collaboration will work. That is why we have a code that describes our view of collaboration.
Every collaboration is also always a leap of faith on both sides. - a bet that the collaboration will work. That is why we have a code that describes our view of collaboration.
For us, there is no compromise when it comes to the
best result.
01
For us, there is no compromise when it comes to the
best result.
01
high standards.
For us, there is no compromise when it comes to the
best result.
02
For us, openness is the prerequisite for any good
relationship. If we do have to speak unpleasant truths for the
sake of collaboration or the process, we will do so.
02
For us, openness is the prerequisite for any good relationship. If we do have to speak unpleasant truths for the sake of collaboration or the process, we will do so.
02
For us, openness is the prerequisite for any good relationship. If we do have to speak unpleasant truths for the sake of collaboration or the process, we will do so.
As an owner-managed consulting firm, we act
independently and conscientiously. We proactively disclose
potential conflicts of interest known to us at an early stage.
03
We are independent.
As an owner-managed consulting firm, we act independently and conscientiously. We proactively disclose potential conflicts of interest known to us at an early stage.
03
As an owner-managed consulting firm, we act independently and conscientiously. We proactively disclose potential conflicts of interest known to us at an early stage.
04
We offer strategic marketing consulting that is modular
scalable. That's why we implement projects together with a
wide variety of specialized expert teams that complement us.
04
Wir bieten strategische Marketing-Beratung auf Augenhöhe und setzen gemeinsam mit Teams aus Expert:innen mit verschiedensten Schwerpunkten Projekte um.
04
We offer strategic marketing consulting that is modular scalable. That's why we implement projects together with a wide variety of specialized expert teams that complement us.
05
We obligate ourselves as well as our service providers to
absolute secrecy regarding all business and process secrets
of our clients.
05
We obligate ourselves as well as our service providers to
absolute secrecy regarding all business and process secrets
of our clients.
05
discrete.
We obligate ourselves as well as our service providers to
absolute secrecy regarding all business and process secrets
of our clients.
06
Fees and calculated costs are in reasonable proportion to the
Verhältnis zur Leistung bzw. dem Ergebnis. Sie werden vor Beginn
start of the cooperation and are coordinated with the terms
Auftragsbedingungen abgestimmt.
06
Honorare und kalkulierte Kosten stehen im angemessenen Verhältnis zur Leistung bzw. dem Ergebnis. Sie werden vor Beginn der Zusammenarbeit transparent gemacht und mit den Auftragsbedingungen abgestimmt.
06
nasty surprises.
Honorare und kalkulierte Kosten stehen im angemessenen Verhältnis zur Leistung bzw. dem Ergebnis. Sie werden vor Beginn der Zusammenarbeit transparent gemacht und mit den Auftragsbedingungen abgestimmt.
07
Only those who know how new processes, technologies
and methods work can provide advice. That is why we
we train ourselves systematically and continuously.
Our knowledge is our most important asset.
07
Only those who know how new processes, technologies and methods work can provide advice. That is why we we train ourselves systematically and continuously. Our knowledge is our most important asset.
07
Only those who know how new processes, technologies and methods work can provide advice. That is why we we train ourselves systematically and continuously. Our knowledge is our most important asset.
superspring was founded in 2022 by Gerald Hensel, Fabian Roser and Tobias Weißenfels. With a combined 64 years of experience in agencies, startups and consulting, the three wanted to create something new together. The gap in many modern marketing offerings seemed too obvious to them.
superspring was founded in 2022 by Gerald Hensel, Fabian Roser and Tobias Weißenfels. With a combined 64 years of experience in agencies, startups and consulting, the three wanted to create something new together. The gap in many modern marketing offerings seemed too obvious to them.
Gerald ist Stratege. Seine professionelle Reise begann 1996 und führte ihn in der Zeit durch Top-Agenturen und Consultancies Deutschland, den Niederlanden, UK und USA. Die ersten Jahre als Texter, dann als UX-Designer und seit nun 15 Jahren als Stratege mit Marken- und Digitalschwerpunkt.
With the explosion of possibilities on the Internet, the opportunity to think about different marketing skills in a more integrated way also increased. Conception and brand planning were essentially two things Gerald tried to think about in an integrated way as a strategist back then. With this concept, he also shaped the planner community in Germany over the last 15 years
Gerald loves diversity and strongly believes that good strategy requires an attitude towards the world. This is expressed in frequent publications, his widely read newsletter and various projects he is constantly dreaming up. These include his blog Neue Bellona, which the political scientist with a degree in security policy runs on the side.
And, of course, his work as co-founder of Germany's most successful organization against online violence, HateAid. Gerald considers himself a "pretty good" karaoke singer, which is not true. He is nevertheless happily married and a proud dad.
Gerald ist Stratege. Seine professionelle Reise begann 1996 und führte ihn in der Zeit durch Top-Agenturen und Consultancies Deutschland, den Niederlanden, UK und USA. Die ersten Jahre als Texter, dann als UX-Designer und seit nun 15 Jahren als Stratege mit Marken- und Digitalschwerpunkt.
With the explosion of possibilities on the Internet, the opportunity to think about different marketing skills in a more integrated way also increased. Conception and brand planning were essentially two things Gerald tried to think about in an integrated way as a strategist back then. With this concept, he also shaped the planner community in Germany over the last 15 years
Gerald ist ein politischer Mensch. Als studierter Politologe und Autor hat er einen Faible für Sicherheitspolitik und bloggt regelmäßig darüber. Geralds wichtigstes „Nebenprojekt“ ist HateAid – Deutschlands umtriebigste NGO gegen Gewalt im Netz – die er mitgegründet hat.
And, of course, his work as co-founder of Germany's most successful organization against online violence, HateAid. Gerald considers himself a "pretty good" karaoke singer, which is not true. He is nevertheless happily married and a proud dad.
Fabian is a top creative, who has spent the last two decades in senior positions at some of the best agencies in the world: including Jung von Matt, Scholz & Friends, Razorfish, DDB and Ogilvy in Dubai - where he also met his wife.
During his last professional positions, Fabian was the managing director of several large agencies and was responsible for significant pitch wins and the further development of key accounts globally. As a partner at superspring, he contributes what hardly any consultancy has on board: A truly strategic creative who has successfully managed some of the biggest brands in the world. Fabian's secret weapon is his work ethic: extremely high creativity, coupled with a high level of structure and commitment in the process - the ideal prerequisite for thinking creativity strategically.
Seit 2011 ist Fabian im ADC, seit 2017 D&AD-Mitglied und seit 2018 in der FWA-Jury. Wer Fabian kennt, weiß, dass er gerade diese Jurys liebt, um weiterzudenken, was uns nach vorne treibt. Denn darum geht’s ihm: Neu denken, anders denken, weiter gehen, machen.
Fabian is a top creative, who has spent the last two decades in senior positions at some of the best agencies in the world: including Jung von Matt, Scholz & Friends, Razorfish, DDB and Ogilvy in Dubai - where he also met his wife.
During his last professional positions, Fabian was the managing director of several large agencies and was responsible for significant pitch wins and the further development of key accounts globally. As a partner at superspring, he contributes what hardly any consultancy has on board: A truly strategic creative who has successfully managed some of the biggest brands in the world. Fabian's secret weapon is his work ethic: extremely high creativity, coupled with a high level of structure and commitment in the process - the ideal prerequisite for thinking creativity strategically.
Seit 2011 ist Fabian im ADC, seit 2017 D&AD-Mitglied und seit 2018 in der FWA-Jury. Wer Fabian kennt, weiß, dass er gerade diese Jurys liebt, um weiterzudenken, was uns nach vorne treibt. Denn darum geht’s ihm: Neu denken, anders denken, weiter gehen, machen.
At superspring, Tobias is the man primarily for processes, technology and customer experience.
Tobias is a structured and pragmatic head who likes to solve problems. Ideally in a very practical and goal-oriented way. It fits that he wasn't always just a management consultant, but learned something very solid beforehand: Industrial mechanic.
Tobias started his marketing career with a degree in marketing communications and a subsequent move into the online marketing business in Berlin and London.
Tobias' career then progressed as a consultant in various agencies and consultancies, where he primarily drove digital transformation and new business. Most recently, he was responsible in this role as a partner at Ogilvy Consulting in Singapore before returning to Berlin.
Tobias professionally drives the technical, organizational and process transformation of marketing from a customer experience perspective. And always with an eye on growth and expansion opportunities for his clients.
At superspring, Tobias is the man für Prozesse, Technologie und Customer Experience.
Tobias is a structured and pragmatic head who likes to solve problems. Ideally in a very practical and goal-oriented way. It fits that he wasn't always just a management consultant, but learned something very solid beforehand: Industrial mechanic.
Tobias started his marketing career with a degree in marketing communications and a subsequent move into the online marketing business in Berlin and London.
Tobias' career then progressed as a consultant in various agencies and consultancies, where he primarily drove digital transformation and new business. Most recently, he was responsible in this role as a partner at Ogilvy Consulting in Singapore before returning to Berlin.
Tobias professionally drives the technical, organizational and process transformation of marketing from a customer experience perspective. And always with an eye on growth and expansion opportunities for his clients.
At superspring, Tobias is the man für Prozesse, Technologie und Customer Experience.
Tobias is a structured and pragmatic head who likes to solve problems. Ideally in a very practical and goal-oriented way. It fits that he wasn't always just a management consultant, but learned something very solid beforehand: Industrial mechanic.
Tobias started his marketing career with a degree in marketing communications and a subsequent move into the online marketing business in Berlin and London.
Tobias' career then progressed as a consultant in various agencies and consultancies, where he primarily drove digital transformation and new business. Most recently, he was responsible in this role as a partner at Ogilvy Consulting in Singapore before returning to Berlin.
Tobias professionally drives the technical, organizational and process transformation of marketing from a customer experience perspective. And always with an eye on growth and expansion opportunities for his clients.
superspring GmbH
– In der alten Tabakfabrik-
Hoheluftchaussee 95
20253 Hamburg
Germany
– Spreestudios –
Köpenicker Chaussee 4
10317 Berlin
Germany
Commercial register no.: HRB174238
Commercial register and register court: Hamburg
Sales tax identification number (according to §27a Sales Tax Act): DE352699557
Authorized representative(s):
Gerald Hensel
Tobias Weißenfels
Fabian Roser
Language
Proud member of
Hamburg • Berlin
superspring GmbH
– In der alten Tabakfabrik-
Hoheluftchaussee 95
20253 Hamburg
Germany
– Spreestudios –
Köpenicker Chaussee 4
10317 Berlin
Germany
Commercial register no.: HRB174238
Commercial register and register court: Hamburg
Sales tax identification number (according to §27a Sales Tax Act): DE352699557
Authorized representative(s):
Gerald Hensel
Tobias Weißenfels
Fabian Roser
Proud member of
– In der alten Tabakfabrik-
Hoheluftchaussee 95
20253 Hamburg
Germany
– Spreestudios –
Köpenicker Chaussee 4
10317 Berlin
Germany
Contact
– In der alten Tabakfabrik-
Hoheluftchaussee 95
20253 Hamburg
Germany
– Spreestudios –
Köpenicker Chaussee 4
10317 Berlin
Germany
