Unsere Services
- Activation scenarios and strategies
- Screening and selection of possible platforms and partners
- Development of cost-benefit scenarios
- Creation of decision papers
- Conception of messaging and advertising material
- Media planning
- Production of assets
- Campaign management
- Reporting & Management Summary
- Creation of case studies and press articles
- Controlling, project management, stakeholder alignment
Um Reisende kurz vor dem POS zu erreichen, wurden ihnen mit „Uber Journey Ads“ speziell getargetete Werbemittel ausgespielt, mit denen sie eine attraktive Rabattaktion nutzen konnten.
The targeting was specifically aimed at travellers on their way to the airport who called an Uber. Upon arrival, participants were able to redeem their voucher directly at the Heinemann store.
The campaign, in partnership with Uber, was the first of its kind in the German market and an impressive case that confirmed the power of data, targeting and product.
The targeting was specifically aimed at travellers on their way to the airport who called an Uber. Upon arrival, participants were able to redeem their voucher directly at the Heinemann store.
The campaign, in partnership with Uber, was the first of its kind in the German market and an impressive case that confirmed the power of data, targeting and product.
