{"id":8256,"date":"2024-07-28T21:02:28","date_gmt":"2024-07-28T19:02:28","guid":{"rendered":"https:\/\/superspring.de\/?p=8256"},"modified":"2025-05-07T10:11:27","modified_gmt":"2025-05-07T08:11:27","slug":"vision-mission","status":"publish","type":"post","link":"https:\/\/superspring.de\/en\/vision-mission\/","title":{"rendered":"Vision &amp; Mission: Wie Sie Marken-Leuchtt\u00fcrme erschaffen, die strahlen."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8256\" class=\"elementor elementor-8256\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39f0284 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39f0284\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e61afc\" data-id=\"5e61afc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2aa278 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a2aa278\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce5bfe elementor-widget elementor-widget-text-editor\" data-id=\"0ce5bfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Vision and mission are classics of strategic brand management. By formulating them, companies give themselves a direction in the market that should have a lasting effect and lead to the goal in concrete steps. But beware: both statements need to be consciously formulated in order to have a lasting effect in terms of a brand.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35bd313 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"35bd313\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ae899c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ae899c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02b0567\" data-id=\"02b0567\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20dd8bc elementor-widget elementor-widget-heading\" data-id=\"20dd8bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vision &amp; mission: two sentences that define brands <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd2d12 elementor-widget elementor-widget-spacer\" data-id=\"afd2d12\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f10af elementor-widget elementor-widget-text-editor\" data-id=\"97f10af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\">In a world that seems to turn faster every day for brands, consistency is more important than ever. <\/span><span style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\">Vision and mission are concisely formulated guiding principles that are intended to do just that. They should express, <strong>how a company wants to change the world and by what means it wants to do so<\/strong>. Mission and vision are meta-strategy formulations. They are used to derive guiding principles and value frameworks.\u00a0<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\"><strong>They work outwards, inwards and forwards.<\/strong> This means that if they are well formulated and accurately describe the brand, they can have an impact on current and future employees (employer branding), customers and future innovations. Mission and vision describe where an organisation wants to go and how it wants to do so. As guiding principles, they provide a framework for all marketing disciplines.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3f9870 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3f9870\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-053c220\" data-id=\"053c220\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-548c6f2 elementor-widget elementor-widget-heading\" data-id=\"548c6f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\"><font color=\"#000000\" face=\"RealTextPro-Regular, sans-serif\"><span style=\"font-size: 20px; white-space-collapse: collapse;\"><b>What is a vision statement?<\/b><\/span><\/font><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aabbbdf elementor-widget elementor-widget-text-editor\" data-id=\"aabbbdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The vision statement describes how a company wants to change the world for the better in the long term. The vision should have an inspiring effect and be able to inspire with a certain grandeur. The focus here should not be on the mundane things of business (sales development, EBID, industry position) but on the deeper, holistic reason why a company exists on the market at all.<\/p><p><em>Leitfrage: Was ver\u00e4ndert unsere Existenz langfristig positiv in der Welt?<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f75c89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f75c89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f86c368\" data-id=\"f86c368\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a66d2a elementor-widget elementor-widget-heading\" data-id=\"8a66d2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\"><font color=\"#000000\" face=\"RealTextPro-Regular, sans-serif\"><span style=\"font-size: 20px; white-space-collapse: collapse;\"><b>What is a mission statement?<\/b><\/span><\/font><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b5e7a elementor-widget elementor-widget-text-editor\" data-id=\"b7b5e7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A mission statement describes how a company intends to practically shape the path to this grand vision. The mission statement should also play on a certain meta-level and contain a range of inspiring - yet precisely outlined - possibilities. But it is more practical, more concrete and asks what an organisation needs to do today in order to change the world tomorrow.<\/p><p><em>Key question: What can an organisation do for whom and why?<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dabc9dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dabc9dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba0dd81\" data-id=\"ba0dd81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c5d298 elementor-widget elementor-widget-spacer\" data-id=\"0c5d298\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60271d9 elementor-widget elementor-widget-image\" data-id=\"60271d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1424\" height=\"848\" src=\"https:\/\/superspring.de\/wp-content\/uploads\/2024\/07\/superspringer_graphic_design_magazine_cover-8.webp\" class=\"attachment-1536x1536 size-1536x1536 wp-image-15370\" alt=\"Ein Mann mit Fernglas guckt in die Ferne. Symbolbild f\u00fcr Vision und Mission.\" srcset=\"https:\/\/superspring.de\/wp-content\/uploads\/2024\/07\/superspringer_graphic_design_magazine_cover-8.webp 1424w, https:\/\/superspring.de\/wp-content\/uploads\/2024\/07\/superspringer_graphic_design_magazine_cover-8-300x179.webp 300w, https:\/\/superspring.de\/wp-content\/uploads\/2024\/07\/superspringer_graphic_design_magazine_cover-8-1024x610.webp 1024w, https:\/\/superspring.de\/wp-content\/uploads\/2024\/07\/superspringer_graphic_design_magazine_cover-8-768x457.webp 768w, https:\/\/superspring.de\/wp-content\/uploads\/2024\/07\/superspringer_graphic_design_magazine_cover-8-18x12.webp 18w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d3c17 elementor-widget elementor-widget-spacer\" data-id=\"f1d3c17\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90a202d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90a202d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eacedb\" data-id=\"3eacedb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e7dfc0 elementor-widget elementor-widget-heading\" data-id=\"6e7dfc0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\"><font color=\"#000000\" face=\"RealTextPro-Regular, sans-serif\"><span style=\"font-size: 20px; white-space-collapse: collapse;\"><b>Wie unterscheiden sich Vision und Mission?<\/b><\/span><\/font><span style=\"font-size: 24px;\"><\/span><br><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59862b2 elementor-widget elementor-widget-text-editor\" data-id=\"59862b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vision und Mission greifen zusammen mit der <a href=\"https:\/\/superspring.de\/en\/marke-positionierung\/\">Markenpositionierung<\/a> und dem <a href=\"https:\/\/superspring.de\/en\/branding\/\">Marken-Branding<\/a> ineinander. Sie bauen aufeinander auf und sollten so geschrieben sein, dass sie als Marketing-Begriffspaar gut zusammen funktionieren. Als <a href=\"https:\/\/superspring.de\/en\/landingpage\/marketing-beratung\/\">Marketing Consultancy<\/a> we have supported various clients in finding their vision and mission. We are convinced that vision and mission can still be important modules in the branding and brand management of companies IF they are consciously written.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8274096 elementor-widget elementor-widget-text-editor\" data-id=\"8274096\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Vision:<\/strong> Is the desired change of state that the existence of our brand brings to the world. What changes with us in the long term that would not change without us? Where does our brand make a difference?<\/li><\/ul><div>\u00a0<\/div><ul><li><strong>Mission:<\/strong> Is the way to get there. The concrete steps it takes to bring a big long-term idea into the world. The things that guide us every day on the path to big change. The many small things that drive us forward.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d80eed6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d80eed6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19c093f\" data-id=\"19c093f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74f0cf0 elementor-widget elementor-widget-text-editor\" data-id=\"74f0cf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>At superspring we are always honest. So now let us be too<\/strong>: A great many corporate strategies in this world are <em>Pseudo-strategies.\u00a0<\/em><span style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\">They are written to be written. They are supposed to give the feeling that you have ticked all the boxes when it comes to brand management and strategy. But they don't actually differentiate, they don't provide any concrete guidance for brand and communication work and they don't achieve anything else either. <\/span><\/p><p><span style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\">This is especially true for vision and mission. Many companies have adopted guiding principles that, at best, don't break anything. In fact, many could have saved themselves the exercise and simply managed without a vision or mission statement. After all, vision and mission are elements of active brand management. They need to be statements and they need to define a clear place for the organisation in the world.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e7a3c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e7a3c4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-990fc68\" data-id=\"990fc68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2471c6 elementor-widget elementor-widget-text-editor\" data-id=\"d2471c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2018If you have visions, see a doctor.\u2019<\/p><h4><span style=\"font-weight: normal;\"><i>- Helmut Schmidt, former German Chancellor<\/i><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32874a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32874a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b10171\" data-id=\"2b10171\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c22b82 elementor-widget elementor-widget-heading\" data-id=\"0c22b82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Formulating vision and mission correctly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13762d1 elementor-widget elementor-widget-spacer\" data-id=\"13762d1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a923c elementor-widget elementor-widget-text-editor\" data-id=\"e2a923c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are various ways to formulate a good vision\/mission statement. For example, <a href=\"https:\/\/superspring.de\/en\/kontakt\/\">by contacting us<\/a> and we develop your brand mission statement holistically and with workshop support. If you want to develop both yourself, simply follow the steps below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0434b elementor-widget elementor-widget-heading\" data-id=\"5c0434b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\"><font color=\"#000000\" face=\"RealTextPro-Regular, sans-serif\"><span style=\"font-size: 20px; white-space-collapse: collapse;\"><b>Vision statement: tips and formulation aids<\/b><\/span><\/font><span style=\"font-size: 24px;\"><\/span><br><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c11a21c elementor-widget elementor-widget-text-editor\" data-id=\"c11a21c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A company's vision should be able to endure for a long time. It must therefore be literally visionary in the way it organises the company. It should clearly explain how the company behind it wants to change the future for the better. And in a way that can only be tackled here and now by and with this company.<\/p><p>A well-formulated vision statement is convincing:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc68613 elementor-widget elementor-widget-text-editor\" data-id=\"cc68613\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Attitude<\/strong>A good vision statement reflects the strategic direction of the company and ensures that everything can be done to actually change the future positively in line with the vision.<\/li><li><strong>Future focus<\/strong>A vision aims to achieve long-term goals that go beyond short-term gains. It defines where the company wants to get to in the next 5, 10 or 20 years.<\/li><li><strong>Inspiration<\/strong>A strong vision inspires and motivates. It creates an emotional connection and inspires both employees and customers in the long term and with that goosebump feeling.<\/li><li><strong>Clarity<\/strong>The vision must be formulated clearly and comprehensibly in a few words. It should be easy to remember and communicate. A good vision statement is memorable and easy to reproduce.<\/li><li><strong>Differentiability<\/strong>A strong vision sets the company apart from the competition and creates a unique target perspective and a will to change that no other market participants share.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b202f elementor-widget elementor-widget-heading\" data-id=\"26b202f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\"><font color=\"#000000\" face=\"RealTextPro-Regular, sans-serif\"><span style=\"font-size: 20px; white-space-collapse: collapse;\"><b>Mission statement: tips and formulation aids<\/b><\/span><\/font><span style=\"font-size: 24px;\"><\/span><br><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ad877 elementor-widget elementor-widget-text-editor\" data-id=\"b7ad877\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Similar to the vision statement, the mission statement also has a clear task. Both formulations build on each other. The mission statement should help to practically underpin the long-term vision (a desired change of state) that has just been formulated. A well-formulated company mission should help answer three questions:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e503e elementor-widget elementor-widget-text-editor\" data-id=\"b1e503e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ul1\"><li class=\"li1\"><b>What?<\/b> What exactly do we do? What type of product or service do we offer or want to sell on our markets?<\/li><li class=\"li1\"><b>Why?<\/b> With what goal are we doing this? What kind of world do we want to create or change with our products?<\/li><li class=\"li1\"><b>For whom?<\/b> Who are we targeting? Why do we make these people's lives better and how can we clearly demarcate them?<\/li><\/ul><p class=\"p1\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d6877 elementor-widget elementor-widget-text-editor\" data-id=\"f8d6877\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A strong mission is crucial for the everyday life of a brand, as it must be realisable. A mission statement worthy of the name becomes the guideline for many brand and marketing decisions. If implemented correctly, the corporate vision and mission should be recognisable in every marketing measure, regardless of whether it is the <a href=\"https:\/\/superspring.de\/en\/resiliente-marken\/\">Branding<\/a> or the <a href=\"https:\/\/superspring.de\/en\/content-strategie\/\">Content Strategy<\/a> of the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-115cab8 elementor-widget elementor-widget-image\" data-id=\"115cab8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"431\" src=\"https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/Bildschirmfoto-2023-09-21-um-16.37.56.png\" class=\"attachment-large size-large wp-image-8403\" alt=\"Vision Mission\" srcset=\"https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/Bildschirmfoto-2023-09-21-um-16.37.56.png 824w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/Bildschirmfoto-2023-09-21-um-16.37.56-300x162.png 300w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/Bildschirmfoto-2023-09-21-um-16.37.56-768x414.png 768w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/Bildschirmfoto-2023-09-21-um-16.37.56-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62eabde elementor-widget elementor-widget-spacer\" data-id=\"62eabde\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18ad666 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18ad666\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94ec084\" data-id=\"94ec084\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbf1fcf elementor-widget elementor-widget-heading\" data-id=\"bbf1fcf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples: Vision and mission of well-known brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b96fe10 elementor-widget elementor-widget-spacer\" data-id=\"b96fe10\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-787a5b2 elementor-widget elementor-widget-text-editor\" data-id=\"787a5b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some of the world's best-known brands work with explicitly formulated vision and mission statements. They all demonstrate well that a well-written vision and mission framework is a guiding star for brands, <a href=\"https:\/\/superspring.de\/en\/kommunikationsstrategie\/\">Communication strategy<\/a> and even for the <a href=\"https:\/\/superspring.de\/en\/content-strategie\/\">Content strategy<\/a> can serve. However, some of the examples also show that mission vision statements often become a compromise (which should be avoided).<\/p><p><i>Important: The following examples are for illustrative purposes only. They have not been developed by superspring.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cc4e1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cc4e1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65420d6\" data-id=\"65420d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f8fb6e elementor-widget elementor-widget-text-editor\" data-id=\"9f8fb6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9148\" class=\"elementor elementor-9148\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-7d80c86 e-flex e-con-boxed e-con e-parent\" data-id=\"7d80c86\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fad4e49 e-flex e-con-boxed e-con e-child\" data-id=\"fad4e49\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c9fac elementor-widget elementor-widget-template\" data-id=\"d4c9fac\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"10457\" class=\"elementor elementor-10457\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67952823 e-con-full e-flex e-con e-parent\" data-id=\"67952823\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3d0a1bed e-con-full e-flex e-con e-child\" data-id=\"3d0a1bed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58f2030f e-con-full e-flex e-con e-child\" data-id=\"58f2030f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4e674190 e-con-full e-flex e-con e-child\" data-id=\"4e674190\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3f0e47 elementor-widget elementor-widget-heading\" data-id=\"1f3f0e47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abonnieren Sie unseren Newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccc96e4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2ccc96e4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>The superspring newsletter<\/strong> with our look at what's\ncoming in marketing - and, of course, what we contribute to it.\nSent out regularly and can of course be cancelled at any time.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75aca6b hubnews elementor-widget elementor-widget-html\" data-id=\"75aca6b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-75aca6b{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f20842c hubnews elementor-widget elementor-widget-html\" data-id=\"f20842c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<script>\n  hbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"25337908\",\n    formId: \"2ba49423-4720-44b9-a2a9-7c5d519c41ed\",\n    onFormSubmit: function($form) {\n        var url = new URL(window.location.href);\n        var path = url.pathname; 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white-space-collapse: collapse;\"><b>Daimler: Vision &amp; Mission Statement<\/b><\/span><\/font><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b9253 elementor-widget elementor-widget-spacer\" data-id=\"e4b9253\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11fbd68 elementor-widget elementor-widget-text-editor\" data-id=\"11fbd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In its vision-mission statement, the Daimler car brand has to manage the balancing act between desirability and a secure future in the context of climate change. No easy task and an example of how mission and vision are also subject to change. The statements formulated by the Daimler brand can be found on its\u00a0<a href=\"https:\/\/group.mercedes-benz.com\/unternehmen\/strategie\/\" target=\"_blank\" rel=\"noopener\">Strategy pages here<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.mercedes-benz-dortmund.de\/passengercars\/about-us\/career\/mercedes-benz-as-employer\/our-mission.html\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6056b84 elementor-widget elementor-widget-spacer\" data-id=\"6056b84\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bc2ad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bc2ad8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-363a5b2\" data-id=\"363a5b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abf1ff0 elementor-widget elementor-widget-text-editor\" data-id=\"abf1ff0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold;\">Vision<\/span><span style=\"font-weight: bold;\">:\u00a0<\/span><\/p><p>We build the most desirable cars in the world.<\/p><div><p><span style=\"font-weight: bolder;\">Mission<\/span>:<br \/>As pioneers of the automobile, we want to shape the mobility of the future safely and sustainably.<\/p><\/div><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0777033\" data-id=\"0777033\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96b4b55 elementor-widget elementor-widget-image\" data-id=\"96b4b55\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/alexis-amz-da-cruz-GfA_3_hLUNA-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-8312\" alt=\"Daimler\" srcset=\"https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/alexis-amz-da-cruz-GfA_3_hLUNA-unsplash-1024x683.jpg 1024w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/alexis-amz-da-cruz-GfA_3_hLUNA-unsplash-300x200.jpg 300w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/alexis-amz-da-cruz-GfA_3_hLUNA-unsplash-768x512.jpg 768w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/alexis-amz-da-cruz-GfA_3_hLUNA-unsplash-1536x1024.jpg 1536w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/alexis-amz-da-cruz-GfA_3_hLUNA-unsplash-2048x1365.jpg 2048w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/alexis-amz-da-cruz-GfA_3_hLUNA-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bec7f21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bec7f21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14a0740\" data-id=\"14a0740\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4dcf01 elementor-widget elementor-widget-text-editor\" data-id=\"d4dcf01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to premium vehicles, clearly formulated mission and vision statements also play an important role in retail, as the brand must be consistently recognisable - usually on a large scale - and reproducible for employees:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-483c002 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"483c002\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a1a4ec\" data-id=\"5a1a4ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b37fe7 elementor-widget elementor-widget-heading\" data-id=\"2b37fe7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><font color=\"#000000\" face=\"RealTextPro-Regular, sans-serif\"><span style=\"font-size: 20px; white-space-collapse: collapse;\"><b>Rewe: Vision &amp; Mission Statement<\/b><\/span><\/font><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b493fb8 elementor-widget elementor-widget-spacer\" data-id=\"b493fb8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ec382 elementor-widget elementor-widget-text-editor\" data-id=\"65ec382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the purchasing cooperative that it actually is, the Rewe Group has to kill many birds with one stone. In this respect, Rewe's mission and vision statement reads somewhat generic in our view. Admittedly, the derivation of the brand for its <a href=\"https:\/\/www.rewe-group.com\/de\/unternehmen\/unternehmenskultur\/leitbild\/\" target=\"_blank\" rel=\"noopener\">Guiding principle<\/a>\u00a0becomes clearer when you look at the resulting values.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7303247 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7303247\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4ef948b\" data-id=\"4ef948b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69dc88a elementor-widget elementor-widget-text-editor\" data-id=\"69dc88a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Vision<\/b><span style=\"font-weight: bold;\">:\u00a0<br \/><br \/><\/span>The best performance - for customers, merchants and employees.<\/p><div><p><strong>Mission<\/strong>: <br \/><br \/>Together for a better life.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f82b83b\" data-id=\"f82b83b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d7a6df elementor-widget elementor-widget-image\" data-id=\"6d7a6df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/michael-fortsch-NN8WsVHw0NY-unsplash-1024x579.jpg\" class=\"attachment-large size-large wp-image-8309\" alt=\"Rewe\" srcset=\"https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/michael-fortsch-NN8WsVHw0NY-unsplash-1024x579.jpg 1024w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/michael-fortsch-NN8WsVHw0NY-unsplash-300x170.jpg 300w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/michael-fortsch-NN8WsVHw0NY-unsplash-768x434.jpg 768w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/michael-fortsch-NN8WsVHw0NY-unsplash-1536x869.jpg 1536w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/michael-fortsch-NN8WsVHw0NY-unsplash-2048x1159.jpg 2048w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/michael-fortsch-NN8WsVHw0NY-unsplash-18x10.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1773790 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1773790\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-029401b\" data-id=\"029401b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efa58bf elementor-widget elementor-widget-text-editor\" data-id=\"efa58bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can always learn what works from the greats of brand management. Even if you have to admit that Americans have always found it a little easier to produce crisp statements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-649811a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"649811a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-871c41b\" data-id=\"871c41b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69b21b1 elementor-widget elementor-widget-heading\" data-id=\"69b21b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><font color=\"#000000\" face=\"RealTextPro-Regular, sans-serif\"><span style=\"font-size: 20px; white-space-collapse: collapse;\"><b>Nike: Vision &amp; Leitbild<\/b><\/span><\/font><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d58e069 elementor-widget elementor-widget-spacer\" data-id=\"d58e069\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-440aaf5 elementor-widget elementor-widget-text-editor\" data-id=\"440aaf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For decades, NIKE has wanted to provide athletes around the world with what it takes to be an athlete. It's always about reaching the next level for athletes - whatever that may be. More info on Nike's mission statement <a href=\"https:\/\/about.nike.com\/en\" target=\"_blank\" rel=\"noopener\">can be found here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-394bac2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"394bac2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-153cf0d\" data-id=\"153cf0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ffc268 elementor-widget elementor-widget-text-editor\" data-id=\"6ffc268\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Vision<\/b><span style=\"font-weight: bold;\">:\u00a0<\/span><\/p><p>To remain the most authentic, connected, and distinctive brand.<\/p><div><p><strong>Mission<\/strong>:<\/p><p>To bring inspiration and innovation to every athlete* in the world.<\/p><p>*If you have a body, you are an athlete<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a94505a\" data-id=\"a94505a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ff4b79 elementor-widget elementor-widget-image\" data-id=\"0ff4b79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/paul-steuber-rs11hu-bkTc-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-8317\" alt=\"Nike\" srcset=\"https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/paul-steuber-rs11hu-bkTc-unsplash-1024x683.jpg 1024w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/paul-steuber-rs11hu-bkTc-unsplash-300x200.jpg 300w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/paul-steuber-rs11hu-bkTc-unsplash-768x512.jpg 768w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/paul-steuber-rs11hu-bkTc-unsplash-1536x1024.jpg 1536w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/paul-steuber-rs11hu-bkTc-unsplash-2048x1365.jpg 2048w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/paul-steuber-rs11hu-bkTc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6626f47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6626f47\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6e80e0\" data-id=\"d6e80e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce62aaf elementor-widget elementor-widget-text-editor\" data-id=\"ce62aaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Radically user-centred - this is how another global brand star presents itself with its mission-vision statement. amazon's vision clearly sets the framework for its global expansion:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0fbdac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0fbdac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-135ca2b\" data-id=\"135ca2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35bfd38 elementor-widget elementor-widget-heading\" data-id=\"35bfd38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><font color=\"#000000\" face=\"RealTextPro-Regular, sans-serif\"><span style=\"font-size: 20px; white-space-collapse: collapse;\"><b>amazon: Vision &amp; Mission Statement<\/b><\/span><\/font><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02777b8 elementor-widget elementor-widget-spacer\" data-id=\"02777b8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626b1a8 elementor-widget elementor-widget-text-editor\" data-id=\"626b1a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From amazon Prime to AWS: hardly any other company in the world has made radical customer-centricity such a corporate guideline as amazon. This is easy to understand when you look at the company's vision and mission.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0b2b16b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b2b16b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49ccb24\" data-id=\"49ccb24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce34cb1 elementor-widget elementor-widget-text-editor\" data-id=\"ce34cb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Vision<\/b><span style=\"font-weight: bold;\">:\u00a0<\/span><\/p><p>\u201eTo build a place where people can come to find and discover anything they might want to buy online.\u201d\u00a0<\/p><div><p><strong>Mission<\/strong>:<\/p><p>To be Earth\u2019s most customer-centric company.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1e3026\" data-id=\"b1e3026\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f878c0 elementor-widget elementor-widget-image\" data-id=\"7f878c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"519\" src=\"https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/anirudh-KmQbT4FQvGQ-unsplash-1024x664.jpg\" class=\"attachment-large size-large wp-image-8325\" alt=\"\" srcset=\"https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/anirudh-KmQbT4FQvGQ-unsplash-1024x664.jpg 1024w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/anirudh-KmQbT4FQvGQ-unsplash-300x194.jpg 300w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/anirudh-KmQbT4FQvGQ-unsplash-768x498.jpg 768w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/anirudh-KmQbT4FQvGQ-unsplash-1536x995.jpg 1536w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/anirudh-KmQbT4FQvGQ-unsplash-2048x1327.jpg 2048w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/anirudh-KmQbT4FQvGQ-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aea66eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aea66eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0c516c\" data-id=\"f0c516c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afb4a5e elementor-widget elementor-widget-text-editor\" data-id=\"afb4a5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Und auch im <a href=\"https:\/\/superspring.de\/en\/b2b-marketing\/\">B2B-Bereich<\/a> spielt eine klare Ausrichtung f\u00fcr jede Marke eine entscheidende Rolle. Das macht ein weiterer Star der Software-Szene aus Baden W\u00fcrttemberg klar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10402e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10402e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-614c98f\" data-id=\"614c98f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4516d0 elementor-widget elementor-widget-heading\" data-id=\"f4516d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><font color=\"#000000\" face=\"RealTextPro-Regular, sans-serif\"><span style=\"font-size: 20px; white-space-collapse: collapse;\"><b>SAP: Vision &amp; Leitbild<\/b><\/span><\/font><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0b425 elementor-widget elementor-widget-spacer\" data-id=\"4e0b425\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d63a2 elementor-widget elementor-widget-text-editor\" data-id=\"80d63a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The software megacorporation SAP feeds its mission vision primarily from the statement \u2018Run better\u2019, which is most likely based on its role in the logistics business. The statements can be found <a href=\"https:\/\/www.comparably.com\/companies\/sap\/mission\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22b51ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22b51ca\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29394f1\" data-id=\"29394f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b44fab7 elementor-widget elementor-widget-text-editor\" data-id=\"b44fab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Vision<\/b><span style=\"font-weight: bold;\">:\u00a0<\/span><\/p><p>Our vision is to help the world run better and improve people s lives.\u00a0<\/p><div><p><strong>Mission<\/strong>:<\/p><p>SAP helps companies of all sizes and industries run better.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b2625e\" data-id=\"6b2625e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1a158d elementor-widget elementor-widget-image\" data-id=\"b1a158d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/adrian-sulyok-sczNLg6rrhQ-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-8354\" alt=\"SAP\" srcset=\"https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/adrian-sulyok-sczNLg6rrhQ-unsplash-1024x683.jpg 1024w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/adrian-sulyok-sczNLg6rrhQ-unsplash-300x200.jpg 300w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/adrian-sulyok-sczNLg6rrhQ-unsplash-768x512.jpg 768w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/adrian-sulyok-sczNLg6rrhQ-unsplash-1536x1024.jpg 1536w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/adrian-sulyok-sczNLg6rrhQ-unsplash-2048x1365.jpg 2048w, https:\/\/superspring.de\/wp-content\/uploads\/2023\/04\/adrian-sulyok-sczNLg6rrhQ-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-88abbdb elementor-widget elementor-widget-spacer\" data-id=\"88abbdb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5561854 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5561854\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bc61ba\" data-id=\"3bc61ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7885c22 elementor-widget elementor-widget-heading\" data-id=\"7885c22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How superspring integrates mission and vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c111ad0 elementor-widget elementor-widget-spacer\" data-id=\"c111ad0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81dacc7 elementor-widget elementor-widget-text-editor\" data-id=\"81dacc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a <a href=\"https:\/\/superspring.de\/en\/landingpage\/marketing-beratung\/\">Marketing Consultancy<\/a> we at superspring regularly position companies in their markets and build brands. Vision and mission are important elements in brand building. However, they exist alongside and interact with other brand elements such as corporate values, purpose statements, brand manifestos and other brand guideline modules. In our experience, many companies now tend to over-engineer their brands. Many well-defined brand elements stand side by side, but in everyday life they hardly have the impact they were once intended to have.<\/p><p>This raises the question of how purpose and vision interact. One is intended to show the sustainable perspective of an organisation. The other should mark the long-term positive change in the world that an organisation wants to bring about. But shouldn't both statements be congruent? Can a company today still afford a vision statement that cannot somehow also have a sustainable impact? We think not.<\/p><p><span style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\">The trend is therefore moving back towards simpler brand models. Patagonia, for example, is adopting a <\/span><a style=\"background-color: #ffffff; font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\" href=\"https:\/\/www.forbes.com\/sites\/veronikasonsev\/2019\/11\/27\/patagonias-focus-on-its-brand-purpose-is-great-for-business\/\" target=\"_blank\" rel=\"noopener\">standardised mission statement<\/a><span style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\"> without formulating a corporate vision. The text of the mission statement reads: \u2019<\/span><strong style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\">build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis<\/strong><span style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\">.\u2019 Other brands are also following this example, because the coexistence of many strategy statements, some of which cannibalise each other, contributes to confusion rather than greater clarity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc848b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc848b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a5e7b6\" data-id=\"5a5e7b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afc11d3 elementor-widget elementor-widget-spacer\" data-id=\"afc11d3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37f2ed8 elementor-widget elementor-widget-template\" data-id=\"37f2ed8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"14354\" class=\"elementor elementor-14354\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4862e774 e-flex e-con-boxed e-con e-parent\" data-id=\"4862e774\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b4a5b95 e-flex e-con-boxed e-con e-child\" data-id=\"b4a5b95\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d286a8c elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"d286a8c\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:14308,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\">\n\t\t<style id=\"loop-dynamic-14308\">.e-loop-item-19664 .elementor-element.elementor-element-e351308:not(.elementor-motion-effects-element-type-background), .e-loop-item-19664 .elementor-element.elementor-element-e351308 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/superspring.de\/wp-content\/uploads\/2025\/11\/Kopie-von-Brand-Story-Image-1500-x-500-px-3.jpg\");}<\/style><style id=\"loop-14308\">.elementor-14308 .elementor-element.elementor-element-e351308{--display:flex;--flex-direction:column;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:flex-end;--align-items:center;--padding-top:9rem;--padding-bottom:3rem;--padding-left:4rem;--padding-right:4rem;}.elementor-14308 .elementor-element.elementor-element-e351308:not(.elementor-motion-effects-element-type-background), .elementor-14308 .elementor-element.elementor-element-e351308 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-size:cover;}.elementor-14308 .elementor-element.elementor-element-6b15884{--display:flex;--padding-top:2rem;--padding-bottom:2rem;--padding-left:2rem;--padding-right:2rem;}.elementor-14308 .elementor-element.elementor-element-6b15884:not(.elementor-motion-effects-element-type-background), .elementor-14308 .elementor-element.elementor-element-6b15884 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFFCC;}.elementor-14308 .elementor-element.elementor-element-4d33b83 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-14308 .elementor-element.elementor-element-4d33b83{text-align:center;}.elementor-14308 .elementor-element.elementor-element-4d33b83 .elementor-heading-title{font-family:var( --e-global-typography-b4a0a33-font-family ), Sans-serif;font-size:var( --e-global-typography-b4a0a33-font-size );font-weight:var( --e-global-typography-b4a0a33-font-weight );line-height:var( --e-global-typography-b4a0a33-line-height );color:var( --e-global-color-3993280 );}.elementor-14308 .elementor-element.elementor-element-a266e63 .elementor-button-content-wrapper{flex-direction:row;}.elementor-14308 .elementor-element.elementor-element-a266e63 .elementor-button{fill:var( --e-global-color-c59b2e0 );color:var( --e-global-color-c59b2e0 );}@media(max-width:1024px){.elementor-14308 .elementor-element.elementor-element-4d33b83 .elementor-heading-title{font-size:var( --e-global-typography-b4a0a33-font-size );line-height:var( --e-global-typography-b4a0a33-line-height );}}@media(max-width:767px){.elementor-14308 .elementor-element.elementor-element-e351308{--padding-top:5rem;--padding-bottom:3rem;--padding-left:2rem;--padding-right:2rem;}.elementor-14308 .elementor-element.elementor-element-4d33b83 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-14308 .elementor-element.elementor-element-4d33b83 .elementor-heading-title{font-size:var( --e-global-typography-b4a0a33-font-size );line-height:var( --e-global-typography-b4a0a33-line-height );}}\/* Start custom CSS for image, class: .elementor-element-6f4fdf9 *\/.elementor-14308 .elementor-element.elementor-element-6f4fdf9{\n    aspect-ratio: auto;\n}\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-e351308 *\/.elementor-14308 .elementor-element.elementor-element-e351308{\n    aspect-ratio: 2.5\/1\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"14308\" class=\"elementor elementor-14308 e-loop-item e-loop-item-19664 post-19664 actionbanner type-actionbanner status-publish hentry category-brand category-branding category-strategie\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-e351308 e-con-full e-flex e-con e-parent\" data-id=\"e351308\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a266e63 elementor-widget elementor-widget-button\" data-id=\"a266e63\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/superspring.de\/en\/landingpage\/brand-story-sprint-storytelling\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-icon-spr\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More about superspring<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-522f721 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"522f721\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1b761c\" data-id=\"e1b761c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc68784 elementor-widget elementor-widget-heading\" data-id=\"dc68784\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: Vision and mission need to be applied<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6bfe0 elementor-widget elementor-widget-spacer\" data-id=\"dd6bfe0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-030ae9c elementor-widget elementor-widget-text-editor\" data-id=\"030ae9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vision and mission provide companies with a conceptual and substantive framework if their importance is taken seriously. <strong>They illustrate the reason why a company was founded in the first place (vision) and represent the steps to get to this point (mission).<\/strong> As a framework, they should inspire, emotionalise and create loyalty - but above all they should remind people in the long term why an organisation exists.\u00a0<\/p><p>No matter how you approach the formulation of your own vision and mission, one thing is clear: as guidelines for brands, vision and mission statements can only be effective if they are accepted and integrated into everyday life. They are the beginning of a long journey for brands. Active entrepreneurs, brand and marketing managers can use them to create strong brands that can make a real difference in the market with active value frameworks.<\/p><p>Only those brands can be successful that also practically translate their brand guidelines into consistent brand experiences and <a href=\"https:\/\/superspring.de\/en\/kommunikationsstrategie\/\">Communication plans<\/a>, in <a href=\"https:\/\/superspring.de\/en\/content-strategie\/\">Storytelling<\/a> and in <a href=\"https:\/\/superspring.de\/en\/digitales-marketing\/\">Digital marketing strategies<\/a> translate. Vision and mission are more than just two sentences that appear on company websites and at the front desk. They are strategic frameworks for practical brand work. They demand attention and they permanently demand the role they are intended to play as strategic assets.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbd43b elementor-widget elementor-widget-spacer\" data-id=\"7fbd43b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4471d6 elementor-widget elementor-widget-text-editor\" data-id=\"b4471d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"15012\" class=\"elementor elementor-15012\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70dce6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70dce6c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1713b56\" data-id=\"1713b56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7d1054 elementor-widget elementor-widget-image\" data-id=\"c7d1054\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shop.haufe.de\/prod\/brand-planning\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"289\" height=\"314\" src=\"https:\/\/superspring.de\/wp-content\/uploads\/2024\/01\/Haufe-brand-planning-1.avif\" class=\"attachment-1536x1536 size-1536x1536 wp-image-15015\" alt=\"Haufe Brand Planning\" srcset=\"https:\/\/superspring.de\/wp-content\/uploads\/2024\/01\/Haufe-brand-planning-1.avif 289w, https:\/\/superspring.de\/wp-content\/uploads\/2024\/01\/Haufe-brand-planning-1-276x300.avif 276w, https:\/\/superspring.de\/wp-content\/uploads\/2024\/01\/Haufe-brand-planning-1-11x12.avif 11w\" sizes=\"(max-width: 289px) 100vw, 289px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8e2ecab\" data-id=\"8e2ecab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a25a8dd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a25a8dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Read more:<\/strong><\/p><p><i style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; font-size: var( --e-global-typography-b21f22a-font-size ); letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\">&#8222;<span style=\"font-weight: bolder;\">Leading brands in real time: How interaction data makes brand management richer<\/span>\u2018 is the title of the superspring contribution to<\/i><i>\u00a0Prof Andreas Baetzgen's marketing bestseller \u2019<a href=\"https:\/\/shop.haufe.de\/prod\/brand-planning\" target=\"_blank\" rel=\"noopener\">Brand Planning. New strategies for brands and campaigns<\/a>&#8222;<\/i><i style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; font-size: var( --e-global-typography-b21f22a-font-size ); letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\">. Many great colleagues worked alongside us on this book, which we would like to recommend without reservation.\u00a0<\/i><i style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; font-size: var( --e-global-typography-b21f22a-font-size ); letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\"><a href=\"https:\/\/shop.haufe.de\/prod\/brand-planning\" target=\"_blank\" rel=\"noopener\">More here &gt;<\/a><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3413bdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3413bdf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f74afda\" data-id=\"f74afda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d710b82 elementor-widget elementor-widget-heading\" data-id=\"d710b82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><font color=\"#000000\" face=\"RealTextPro-Regular, sans-serif\"><span style=\"font-size: 18px; white-space-collapse: collapse;\"><b>Picture credits<\/b><\/span><\/font><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a1dec elementor-widget elementor-widget-spacer\" data-id=\"51a1dec\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92fb5ab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"92fb5ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"font-size: 18px; background-color: #ffffff;\">\n<li><span style=\"background-color: transparent; font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\">Mercedes: Photo from <\/span><a href=\"https:\/\/unsplash.com\/de\/@alexisamz?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\" target=\"_blank\" rel=\"noopener\">Alexis AMZ DA CRUZ<\/a><span style=\"background-color: transparent; font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\"> on <\/span><a href=\"https:\/\/unsplash.com\/de\/fotos\/GfA_3_hLUNA?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" style=\"font-family: var( --e-global-typography-b21f22a-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-b21f22a-letter-spacing ); word-spacing: var( --e-global-typography-b21f22a-word-spacing );\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><br><\/li>\n<li>Rewe: Photo of <a href=\"https:\/\/unsplash.com\/de\/@joshredd?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Josh Redd<\/a> on <a href=\"https:\/\/unsplash.com\/de\/fotos\/Q9S0w7Bhx3A?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/li>\n<li>Nike: Photo from <a href=\"https:\/\/unsplash.com\/de\/@paulsteuber?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Paul Steuber<\/a> on <a href=\"https:\/\/unsplash.com\/de\/fotos\/SrrFCmYXHLg?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/li>\n<li>SAP: Photo from <a href=\"https:\/\/unsplash.com\/de\/@sulyok_imaging?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Adrian Sulyok<\/a> on <a href=\"https:\/\/unsplash.com\/de\/fotos\/sczNLg6rrhQ?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bdc613 elementor-widget elementor-widget-spacer\" data-id=\"5bdc613\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vision and mission are central modules of corporate brand strategies. But their application needs to be learned.<\/p>","protected":false},"author":2,"featured_media":15615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[172,69],"tags":[98,130],"spr_language":[],"class_list":["post-8256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-strategie","tag-marke","tag-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/superspring.de\/en\/wp-json\/wp\/v2\/posts\/8256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/superspring.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/superspring.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/superspring.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/superspring.de\/en\/wp-json\/wp\/v2\/comments?post=8256"}],"version-history":[{"count":218,"href":"https:\/\/superspring.de\/en\/wp-json\/wp\/v2\/posts\/8256\/revisions"}],"predecessor-version":[{"id":18078,"href":"https:\/\/superspring.de\/en\/wp-json\/wp\/v2\/posts\/8256\/revisions\/18078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/superspring.de\/en\/wp-json\/wp\/v2\/media\/15615"}],"wp:attachment":[{"href":"https:\/\/superspring.de\/en\/wp-json\/wp\/v2\/media?parent=8256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/superspring.de\/en\/wp-json\/wp\/v2\/categories?post=8256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/superspring.de\/en\/wp-json\/wp\/v2\/tags?post=8256"},{"taxonomy":"spr_language","embeddable":true,"href":"https:\/\/superspring.de\/en\/wp-json\/wp\/v2\/spr_language?post=8256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}